Designing Less But Better®
Ricky So is a graphic and identity designer with a passion for logos and minimalist design. He collaborates with startups, non-profit organizations, and businesses to help them express themselves and their products through iconic brand identities and beautiful designs.
He strongly believes that enduring beauty lies in simplicity, and that good design encompasses both aesthetics and functionality. As such, he always strives to create designs that are both beautiful and functional, while also aiming to craft timeless brand identities.
Despite holding double degrees in Information Management and Business Information Technology, Ricky So has never received formal training in graphic design. He is a self-taught designer who acquired his skills through books and the internet, inspired by design legends like Massimo Vignelli, Paul Rand, Lance Wyman, FHK Henrion, Bob Noorda, and Otl Aicher, as well as modern-day design icons like Jony Ive, Michael Bierut, Paula Scher, Debbie Millman, and Michael Johnson.
Ricky fantasizes that if Pentagram and Chermayeff & Geismar & Haviv had a love child, it would be him. Or if Landor and Wolf Ollins had an adopted kid from a third world country in Asia, it will be Ricky So.
When not designing, he daydreams about qualifying for the Boston Marathon (his current personal best is 3:19) and pursuing a Master's Degree in Design at the prestigious Basel School of Design in Switzerland. In the meantime, he welcomes opportunities to turn his dreams into reality through design work.
Ricky So is an equatorial creature and currently based in the sunny Manila, Philippines. Connect with him at