EISI or Elohim Industrial Sales, Inc. is a total solutions provider of reliable electrical equipment and technology to public and private corporation in the Philippines. They tapped Ricky So to redesign and modernize their identity. The old identity are composed of a globe and some round elements to symbolize 'global' or 'word-class' services. For the new identity, Ricky So was able persuade the CEO to drop the globe and round elements over a simple yet iconic EISI wordmark.
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