One of the challenges we encountered in creating the identity of PSHPM or Philippine Society of Hospice and Palliative Medicine is the name itself - it's quite long. Though the acronym PSHPM is short and remarkable, this gave us an opportunity to create an identity mark that integrates both the acronym and spell out name. Using a very simple 'P' and 'Heart' icon, we were able to integrate all the elements seamlessly. The 'P' icon has enough room to accommodate the text horizontally (PSHPM) and vertically (by stacking Philippine Society of Hospice and Palliative Medicine. More over it resulted to a flexible identity system.
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