TCMR Identity Design
Tolentino Corvera Macasaet & Reig or TCMR Law as it is commonly known was established in 2003. This 2018 marks their 15th year anniversary that's why it was a perfect timing to redesign their identity as well as their website. The original logo was a simple serif, typeset in Trajan Pro and in maroon -- the color of the alma mater of the four partners which is University of the Philippines. Since I want to maintain the legacy of their identity, I stick to maroon and serif type (more of French Renaissance type) but this time it's more sharp and strong. I envision the new identity to be classical or timeless and very confident. The new identity mark is unabashedly new, aggressive in its simplicity but nuanced in its details. I also created a 15th year emblem to complement with the new identity.
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